Edison had it right when he said, “Genius is 1% inspiration and 99% perspiration”. However, from the way people have been talking about it, you’d think the 99% is all you should care about. That 1%, however, is what keeps design sexy and isn’t all that mysterious.
We look at inspiration as sacred, as if it [...]
For all who are curious, this is a slightly edited version of the rant that comprises the background of my webpage:
Hello! I’m Ash, and I’m a communication designer. This means it is my duty and delight to turn messages into compelling visual tales, tales that make a viewer say, “Ah!” I seek to solve problems. [...]